Backyard Grill

This existing restaurant has a logo but was missing some elements to make it stand out. The colors were too dull to allow this logo be memorable to the customer eye.

​

​

Deciding to emphasize on typography was the key point to bring this logo to life. I manipulated the letter "G" to give that illusion of a grill. Adding some fire brought some flame!! Using vibrant colors just for the fire brought more attention on the the "G" in grill. Going in this direction definitely made this restaurant brand identity more memorable to the customer eye.